Getting Heard Above the Digital Noise 03/12/20

A session for members of the wine trade with customer recruitment and engagement responsibilities which will demonstrate how to make the most of social and digital media through a panel discussion. Drawing insight from disruptive brands and our experience (as Bordeaux Wines) featuring examples of how consumers engage with brands, we’ll provide you with tips and tools to help business owners develop an online presence, stand out in an overcrowded market and sell wine.

There are 45M Social Media users in the UK (that’s 66% of the population) how do you make sure that you are targeting the right consumer? Who, how and why is it important? In such a crowded digital space, how can you get noticed and establish a strong relationship with your customers – and how do you reach new ones? How do you convey your unique service and benefits, and the personality of your business or brand? In other words how do you become known for the things you want to become known for? Our experts will share valuable insight on how to achieve just that, using knowledge and case studies from both within the world of wine and beyond, sharing best practice and success stories.

Host: Richard Siddle, The Buyer

Panellists:

• Helena Nicklin, The Three Drinkers (TV Presenter, freelance writer, social media personality)
• Yannick Oudin, Favoreat Design (design & marketing agency)
• Basile Tesseron, Château Lafon-Rochet (Bordeaux producer)