Getting Heard Above the Digital Noise 03/12/20
Key | Action |
---|---|
K or space | Play / Pause |
M | Mute / Unmute |
C | Select next subtitles |
A | Select next audio track |
V | Show slide in full page or toggle automatic source change |
left arrow | Seek 5s backward |
right arrow | Seek 5s forward |
shift + left arrow or J | Seek 10s backward |
shift + right arrow or L | Seek 10s forward |
control + left arrow | Seek 60s backward |
control + right arrow | Seek 60s forward |
shift + down arrow | Decrease volume |
shift + up arrow | Increase volume |
shift + coma | Decrease playback speed |
shift + dot or shift + semicolon | Increase playback speed |
end | Seek to end |
beginning | Seek to beginning |
Share this media
Information on this media
Creation date:
December 3rd, 2020, 9:37 p.m.Add date:
December 3rd, 2020, 9:37 p.m.Speaker:
SabrinaVisibility:
This media is publishedDescription
A session for members of the wine trade with customer recruitment and engagement responsibilities which will demonstrate how to make the most of social and digital media through a panel discussion. Drawing insight from disruptive brands and our experience (as Bordeaux Wines) featuring examples of how consumers engage with brands, we’ll provide you with tips and tools to help business owners develop an online presence, stand out in an overcrowded market and sell wine.
Textual transcription
There are 45M Social Media users in the UK (that’s 66% of the population) how do you make sure that you are targeting the right consumer? Who, how and why is it important? In such a crowded digital space, how can you get noticed and establish a strong relationship with your customers – and how do you reach new ones? How do you convey your unique service and benefits, and the personality of your business or brand? In other words how do you become known for the things you want to become known for? Our experts will share valuable insight on how to achieve just that, using knowledge and case studies from both within the world of wine and beyond, sharing best practice and success stories.
Host: Richard Siddle, The Buyer
Panellists:
- Helena Nicklin, The Three Drinkers (TV Presenter, freelance writer, social media personality)
- Yannick Oudin, Favoreat Design (design & marketing agency)
- Basile Tesseron, Château Lafon-Rochet (Bordeaux producer)